Cleaning a message into the streets.
"Kömüre Değil, Yaşama Yatırım" is Greenpeace Türkiye's campaign calling on the Ministry of Energy and Natural Resources to commit to no new coal-fired power plants and publish a clear timeline for a just transition away from coal. Coal still accounts for roughly a third of Turkey's electricity, most of it imported, at a hidden annual cost the campaign puts at 592 billion TL (about 21,500 TL per household) per year.
As the campaign's launch activation, "Temiz Mesaj" used reverse graffiti, cleaning dirt off surfaces rather than adding paint to write "KÖMÜRDEN ÇIKIŞ, ŞİMDİ!" ("Exit from Coal, Now!") across Istanbul, from Kadıköy to Üsküdar to Rumeli Hisarı. We shot and edited the case-study video documenting the action for Greenpeace Türkiye's Instagram, driving signatures toward the campaign's 10,000-signature petition target.