Growing merch culture beyond the product.
For MÖRÇ Studio, we worked on projects that treat merchandise as a cultural medium rather than a standalone product. The collaboration focused on expanding merch culture by designing new forms of interaction between artists and their audiences using products as points of contact, access, and shared experience. Our work covered the full scope of production, from concept development to execution.
Formats
Short-Form Series — İşte Benim Mörçüm. Studio-based conversations with merch enthusiasts exploring music, memory, and cultural belonging through the objects they carry.
Promotional Video Content. Campaign films and social-first video assets for MÖRÇ collections, including Melike Şahin’s AKKOR collection, Kalben, and Hey Douglas collections.